Every successful business ...

Every successful business creates or provides something of value that other people want or need at a price they're willing to pay, in a way that satisfies the purchaser's needs and expectations and provides the business sufficient revenue to make it worthwhile for the owners to continue operation.
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 Josh Kaufman

Quotes from the same author

Business schools don't create successful people. They simply accept them, then take credit for their success.
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 Josh Kaufman
A good salesman, as the old (and politically incorrect) saying goes, can sell a refrigerator to an Eskimo. It's a cliché, but there's some truth to it: Inuit who live above the Arctic Circle use insulated refrigerators to keep their food from freezing in subzero temperatures
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 Josh Kaufman