Don't confuse good taste with the absence of taste.
William Bernbach
Don't confuse good taste with ...
Quotes from the same author
An idea can turn to dust or magic, depending on the talent that rubs against it.
William Bernbach
If your advertising goes unnoticed, everything else is academic!
William Bernbach
Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
William Bernbach
Word of mouth is the best medium of all.
William Bernbach
You cannot sell a man who isn't listening; word of mouth is the best medium of all; and dullness won't sell your product, but neither will irrelevant brilliance.
William Bernbach
