What right do we have to claim, as some might, that human beings are the only inhabitants of our planet blessed with an actual ability to be "aware"? The impression of a "conscious presence" is indeed very strong with me when I look at a dog or a cat or, especially, when an ape or monkey at the zoo looks at me. I do not ask that they are "self-aware" in any strong sense (though I would guess that an element of self-awareness can be present). All I ask is that they sometimes simply feel!
There is a certain sense in which I would say the universe has a purpose. It's not there just somehow by chance. Some people take the view that the universe is simply there and it runs along-it's a bit as though it just sort of computes, and we happen by accident to find ourselves in this thing. I don't think that's a very fruitful or helpful way of looking at the universe, I think that there is something much deeper about it, about its existence, which we have very little inkling of at the moment.
It is hard to see how one could begin to develop a quantum-theoretical description of brain action when one might well have to regard the brain as "observing itself" all the time!