At the time, in 1996, an ...

At the time, in 1996, an electronic band signing with a major label was something new, at least in France. Daft Punk knew that this meant a marathon of promotion, TV appearances, etc. To protect themselves and to be discrete, they came up with the masks and, three years later, the robot helmets.
 Pedro Winter

Quotes from the same author

Daft Punk and I belong to the Generation 75. We were born in 1975, so we are somewhat in the middle of the rebellion and freedom of the 70s and the consumer culture of the 80s.
 Pedro Winter