As far as commercials were ...

As far as commercials were concerned, I did very few, and I did them only when they gave me carte blanche to them the way that I wanted to. And I did them as an exercise, because I, who do very long films, never thought I would be able to tell a story in 30 or 40 seconds - you come across a whole new system and manner of approaching a subject.
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 Sergio Leone

Quotes from the same author

Young people of this century, like my son, didn't live through all those things that went on during that period of time, from 1930 to 1950. They're missing that experience. To go from a bicycle to a vehicle that takes somebody to the moon - only we saw this kind of thing.
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 Sergio Leone
I was born in 1929, and in the 50 years from 1930 to 1980, I've been able to live an unbelievably varied century. Before, you could never have seen such intense change in a 50-year span.
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 Sergio Leone
My mother was an actress. My father was an actor and a director. I am the son of filmmakers.
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 Sergio Leone
I had always thought that the 'good,' and the 'bad' and the 'violent' did not exist in any absolute, essential sense. It seemed to me interesting to demystify these adjectives in the setting of a Western. An assassin can display a sublime altruism while a good man can kill with total indifference.
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 Sergio Leone
You see in Once Upon a Time in the West the whole film moves around her [Claudia Cardinale]. If you take her out, there's no more film. She's the central motor of the entire happening.
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 Sergio Leone