And here one must not that ...

And here one must not that hatred is acquired just as much by means of good actions as by bad ones; and so, as I said above, if a prince wishes to maintain the state, he is often obliged not to be good; because whenever that group which you believe you need to support you is corrupted, whether it be the common people, the soldiers, or the nobles, it is to your advantage to follow their inclinations in order to satisfy them; and then good actions are your enemy.
And here one must not that hatred is acquired just as much by means of good actions as by bad ones; and so, as I said above, if a prince wishes to maintain the state, he is often obliged not to be good; because whenever that group which you believe you need to support you is corrupted, whether it be the common people, the soldiers, or the nobles, it is to your advantage to follow their inclinations in order to satisfy them; and then good actions are your enemy.
 Niccolò Machiavelli

Quotes from the same author

No enterprise is more likely to succeed than one concealed from the enemy until it is ripe for execution.
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 Niccolò Machiavelli
Men in general judge more from appearances than from reality. All men have eyes, but few have the gift of penetration.
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 Niccolò Machiavelli
Men are less hesitant about harming someone who makes himself loved than one who makes himself feared because love is held together by a chain of obligation which, since men are wretched creatures, is broken on every occasion in which their own interests are concerned; but fear is sustained by dread of punishment which will never abandon you.
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 Niccolò Machiavelli
Many have imagined republics and principalities which have never been seen or known to exist in reality; for how we live is so far removed from how we ought to live, that he who abandons what is done for what ought to be done, will rather bring about his own ruin than his preservation.
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 Niccolò Machiavelli
A wise prince then...should never be idle in times of peace but should industriously lay up stores of which to avail himself in times of adversity so that when fortune abandons him he may be prepared to resist her blows.
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 Niccolò Machiavelli