All things being equal, ...

All things being equal, people will do business with a friend; all things being unequal, people will still do business with a friend.
All things being equal, people will do business with a friend; all things being unequal, people will still do business with a friend.
 Mark McCormack

More phrases

Being self-made is a state of mind, and once you put that mentality to work, your success will come.
 Dave East
A lot of people change for good. Some people just fall off. Just trying to progress in anything, no matter what you're doing, I feel like any progression you make... some people aren't gonna be around you that were around you.
 Dave East
There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.
 Sam Walton
Whenever you find yourself on the side of the majority, it is time to pause and reflect.
The gambling known as business looks with austere disfavor upon the business known as gambling.

Quotes from the same author

If you aren't afraid to fail, then you probably don't care enough about success.
 Mark McCormack
The mental game of business is understanding this Paradox: the better you think you are doing, the greater should be your cause for concern: the more self-satisfied you are with your accomplishments, your past achievements, your 'right moves', the less you should be.
 Mark McCormack
To me, Arnold was a pioneer in the spirit of Thomas Edison or Benjamin Franklin, while Tiger is a pioneer in the spirit of Bill Gates.
 Mark McCormack