Achieving conventional goals, ...

Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.
Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.
 Jay Conrad Levinson

More phrases

Being self-made is a state of mind, and once you put that mentality to work, your success will come.
 Dave East
A lot of people change for good. Some people just fall off. Just trying to progress in anything, no matter what you're doing, I feel like any progression you make... some people aren't gonna be around you that were around you.
 Dave East
There are no secrets to success. It is the result of preparation, hard work, and learning from failure.
You have to have the service mentality in the sense that you subjugate your own ego, and you subjugate a large part of your own life to really helping other people, being successful on their behalf.
 Herb Kelleher
Success consists of going from failure to failure without loss of enthusiasm.

Quotes from the same author

Most people are great at absorbing information. Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world.
 Jay Conrad Levinson
When you view marketing from the vantage point of the guerrilla, you realize that it’s your opportunity to help your prospects and customers succeed. They want to succeed at earning more money, building their company, losing weight, attracting a mate, becoming more fit, or quitting smoking. You can help them. You can show them how to achieve their goal. Marketing is not about you. It’s about them. I hope you never forget that.
 Jay Conrad Levinson