A brand is something that has ...

A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.
A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.
 Phil Knight

More phrases

Being self-made is a state of mind, and once you put that mentality to work, your success will come.
 Dave East
A lot of people change for good. Some people just fall off. Just trying to progress in anything, no matter what you're doing, I feel like any progression you make... some people aren't gonna be around you that were around you.
 Dave East
There are no secrets to success. It is the result of preparation, hard work, and learning from failure.
You have to have the service mentality in the sense that you subjugate your own ego, and you subjugate a large part of your own life to really helping other people, being successful on their behalf.
 Herb Kelleher
Success consists of going from failure to failure without loss of enthusiasm.

Quotes from the same author

In running, the only equipment that really matters - at least the mentality was in those days - were the pair of shoes that you wore.
 Phil Knight
I truly believe the American consumer doesn’t want to buy products made under abusive conditions.
 Phil Knight
Make history or be a part of it.
 Phil Knight